Squirt beverage

Squirt is a caffeine -free, grapefruit flavored, carbonated soft drink , created in in Phoenix , Arizona. Squirt originally named Citrus Club was created by Herb Bishop in , after experimenting in college. The result required less fruit juice and less sugar, which Bishop declared had the "freshest, most exciting taste in the marketplace". In , a mascot named "Lil' Squirt" was created in an effort to broaden public awareness.

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The time was and America was facing the Great Depression. Herb Bishop created a new carbonated drink based on Citrus Club, a regionally popular noncarbonated soft drink. Bishop and his partner Ed Mehren understood the need for promotion and advertising to compete in the soft drink marketplace. In , they created a likable character and named him "Little Squirt" to personify the brand.

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